At The Well, I led end to end planning,  content creation, photography, videography, graphic design, and copywriting to bring the destination’s events, tenants, dining, and seasonal programming to life across social. I created everything from original photo and video content to branded graphics and campaign copy, with a focus on making The Well feel current, discoverable, and relevant to Toronto audiences.

 

My work contributed to 754,520 impressions (up +99.4%), and 3,691 engagements in just 2 months, while supporting key moments including the start of Blue Jays season and the Fifa World Cup.