For NEOSTRATA, I developed strategic, educational social content that translated complex skincare science into approachable, engaging storytelling. My work included content strategy, copywriting and creative production across key product launches and ongoing campaigns, highlighting ingredients and innovations such as PHAs, hyaluronic acid, vitamin C and MicroDiPeptide229.

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Through a mix of product education, routine-based content and benefit-led messaging, the work generated 21,953,690 impressions (up +3,136.2%), 4,006 engagements (up +68.2%), and a 154.8% increase in net audience growth helping strengthen product awareness and reinforce NEOSTRATA’s authority in science-backed skincare.