As Content Manager for Caesarstone Canada, I led the brand’s organic social media and email marketing efforts, overseeing strategy, content planning, copywriting, design and day-to-day channel management. My work translated product launches, design trends, educational messaging, company updates and brand initiatives into elevated, visually driven content for homeowners, designers and industry professionals.

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Through integrated campaigns supporting collections such as ICON, Unearthed and Caesarstone Porcelain, along with events, seasonal storytelling and company-wide email needs, the brand generated more than 5,924,859 impressions, 46,452 engagements (up +34.8%) and 88,190 video views (up +12.5%).