CASE STUDY

datenight

In 2024, I joined datenight as a content creator and quickly became their top performer producing over 90 pieces of original content for 83 different brands, earning more than 2 million views and over 161,000 engagements in 2024. My most successful piece was a campaign for the Dungeons & Dragons Immersive Experience, which allowed me to lean into my personal interests and create content that was both authentic and wildly engaging.

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This role sharpened every aspect of my content creation skill set, from filming and editing with CapCut and Canva to writing voiceovers that resonated with local audiences and allowed me to flourish as an independent creator.

I also briefly stepped into the role of "Toronto Editor", where I liaised with clients, supported sales funnels, and produced over 280 pieces of content monthly, alongside email, blog, and website content. The experience proved just how much I could create, and how powerful content becomes when it's rooted in passion and personal connection.