At Hudson’s Bay, I worked across graphic design, content creation, and social strategy, often stepping beyond my official role to create impactful work that resonated with Canadians. From 2023 to the brand’s closure in 2025, I created every viral social post, including the final and most successful campaign: Save Our Stripes. These videos celebrated the iconic HBC stripes and called on Canadians to support the brand, resulting in 257,000+ views, 4,100+ engagements, and a full sellout of all HBC Stripes merchandise within days.

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Despite internal resistance and limited resources, I consistently pushed content rooted in my knowledge of social media SEO and audience insight. My resilience and strategic creativity helped give Hudson’s Bay a final digital moment Canadians rallied behind.