As a social media strategist for Bed Bath & Beyond Canada, I created fun, meaningful content that connected with customers nationwide while also managing graphic design, paid ads, influencer partnerships, and reporting. I collaborated closely with U.S. teams to align brand messaging but also advocated for the distinct nuances of Canadian audiences. A key win came from challenging assumptions, such as the belief that Canadians don’t watch the Super Bowl, by backing our creative decisions with data. After presenting market research, we gained approval to run timely, engagement-focused campaigns that performed strongly and helped shape future content strategy with a client confident in our abilities.

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During my time on the account, I led a full strategic and visual overhaul of the brand’s social feeds, resulting in:

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📈  3,385% ROI  on the most successful paid ad campaign
💬 79.2% increase in engagements in six months
📊 56.4% increase in engagement rate
👀 14.6% increase in impressions
👥 9.8% follower growth in six months